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Short essays, real playbooks

Notes from our studio on shipping, AI, SEO, and the modern web. No listicles. No AI slop. Just the things we actually learned this month.

·2 min read

Shipping Consent Mode v2 in five minutes

A minimal, production-ready setup for GA4 + Google Ads with Consent Mode v2 that you can drop into any Next.js project today.

Google Ads
analytics
consent
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·2 min read

How we rescue half-finished codebases without starting over

About 40% of our work is picking up projects other teams started. Here is the exact playbook we follow in the first two weeks.

rescue
process
operations
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    Blog — Notes on engineering, SEO, AI and the modern web · Wedece